Episode Summary:
In this episode, we’re diving into a detailed post-Mother’s Day debrief that reveals how to leverage holiday sales to sustain and grow your bakery business. Join us as we explore practical strategies for maximizing revenue during key sales periods, with real-life examples from our recent successful Mother’s Day holiday baker promo.
Whether you’re running a bustling retail bakery, are in the thick of online sales, or operate as a “popup” business … this episode will provide you with actionable tips you can apply to your own business operations, and change the way you think about your finances.
In This Episode, You Will Learn:
- How to analyze sales data effectively to understand your bakery’s performance
- How looking at “the numbers” can help you glean valuable insights about market trends, bakery operations, and customer preferences
- Strategies for increasing sales through pre-orders, and the importance of leveraging effective marketing strategies that work for YOUR business
- A reflection on how we can better manage product inventory to meet customer demand (without overproduction)
- The impact of pricing adjustments & marketing on holiday revenue growth
- Tips for using for major sales events to maximize profitability
Resources and Links Mentioned:
- Shopify: A comprehensive platform for managing online sales and point-of-sale transactions. Shopify transformed the way we operate our business, and made it easier than ever to access valuable sales + customer data that we use to run our business smarter. Click here to learn more (use my affiliate link if you’d like to take advantage of Shopify’s $1 trial, and get $50 to use in their app store!)
- MailChimp: A tool for enhancing your email marketing campaigns and integrating with your sales systems.
- Bakery Business Academy’s website
- Screenshot of Sales Data: Specific dollar amounts are redacted, percentages are included. Screenshot:
Connect With Us:
- Facebook Group: Join our FREE Facebook community for bakery owners to share your experiences and learn from your peers! Join here
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